茅臺冰淇淋一年賣出千萬杯:年賺上億 焦點簡訊
(資料圖)
據(jù)茅臺集團(tuán)黨委書記、董事長丁雄軍在茅臺冰淇淋上市周年慶典上宣布,截至目前,茅臺冰淇淋累計銷量近1000萬杯,成長為茅臺產(chǎn)業(yè)生態(tài)中具有代表性的前沿產(chǎn)品。茅臺冰淇淋是茅臺集團(tuán)在2018年推出的全新品類,憑借其特有的酒香和口感,獲得了廣泛的市場認(rèn)可。為了營造更好的消費環(huán)境,茅臺集團(tuán)已經(jīng)在全國24省區(qū)市開設(shè)了27家冰淇淋旗艦店,并進(jìn)駐了多個線上電商平臺。
茅臺集團(tuán)在慶典上還啟動了茅臺冰淇淋會員日,以及每年5月29日定為“茅臺冰淇淋節(jié)”,這體現(xiàn)出對茅臺冰淇淋品牌的強烈推廣和扶持。茅臺集團(tuán)也在不斷調(diào)整茅臺冰淇淋的產(chǎn)品矩陣,推出了多款新品,包括酸奶冰淇淋、抹茶冰淇淋和藍(lán)莓果汁雪泥,實現(xiàn)了口味和品類上的雙重突破。在價格上,茅臺集團(tuán)搭建了一個以29元、39元、49元、59元、66元為基礎(chǔ)的產(chǎn)品體系,并計劃繼續(xù)研發(fā)酒心巧克力、含酒飲品、棒支、軟冰等產(chǎn)品,建立一個有不同類型、不同價格、特色顯著的產(chǎn)品矩陣。
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